Featured post

3 Ways to Promote Your Business

There are tons of ways to advertise that can be incredibly effective. The problem is that in this over-saturated consumer society so many people have become blind to the traditional methods of advertising. They no longer pay attention to billboards, printed ads and online ads. In order to reach your audience you’ll have to come up with some unique ideas to get them interested. Following are 3 advertising tips that can do just that.

1) Sponsor an event. Let’s face it, people love free stuff. You can have a BBQ or a themed party and invite potential customers to it. Be sure that you have plenty of stuff around with your logo as well as brochures and business cards to hand out. Forevermore you’ll be known as the company who had ‘that awesome BBQ’ and this can go along way to creating loyal customers.

2) Be mysterious. Placing an ad that gives just enough information to get their interest but leaving them wanting more is a great way to get folks to visit your website or contact you for more information.

3) Hire a professional. I know, I know – you want to do

view full post »

Featured post

Television Advertising Tips

Are you advertising your products and services on TV yet? If not, then I think you’re missing out on a vast amount of leads and potential customers that can be yours. A lot of business owners are intimidated by the thought of advertising on TV, but you shouldn’t be wary of this option if you’re thinking about trying it.

If you’re thinking about running television ads, then you should stick to principles of direct response marketing to get your information out there. Nothing is more wasteful than brand advertising, and when done on TV, it can be a real profit killer. So instead, focus on gaining attention from your audience, and then concentrate on getting them to view your entire ad in its entirety.

Would you like to know some of the ways that you can go about making television advertising a success? If so, then great, because I have some little-known tips that I would like to share with you. Here’s the first tip when it comes to advertising on TV:

1) Get them to put the remote down

You see you only have about 1 to 2 seconds to catch the eye of your

view full post »

Featured post

3 Internet Advertising Tips

It is interesting to surf around the Internet and look at all of the poorly designed websites you come across. What is surprising is the amount of money that some of these people are making because they understand the importance of playing the numbers when it comes to Internet marketing.

Playing the numbers means you have to get a lot of visitors to your site before anybody is going to buy anything. It also means that you need to do advertising on the Internet if you expect people to come to your site.

Here are three Internet advertising tips that will definitely produce results if you stick with it.

1. It is not reasonable to think that you will be able to do 100% free advertising and build an Internet business. Therefore you need to budget a certain amount of money every month to promote your business online.

In the past I have seen off line businesses make the mistake of starting and stopping advertising campaigns without any consistency to them. Therefore it’s important that once you establish your budget you continue to stick with that.

2. Another important

view full post »

3 Advertising Tips – Targeting is the Secret

Advertising can be rather hit and miss because you have to appeal to people. That is a lot of pressure. If businesses didn’t have to advertise they probably wouldn’t because the competitiveness can be quite the headache. But we do live in a world in which advertising is very much needed. Without it, it is hard to have a leg to stand on in the business world. But the art of targeting does make advertising a little bit less of a headache. It is just a matter of knowing how to target.

In order to succeed in the advertising world, here are 3 advertising tips based around targeting your audience that can help you out:

o Create AdWords ads. You want to do this so that you can bring targeted traffic to your business’s website. Since these ads are keyword based, they will only come up when individuals type in the keywords that are relevant to your website.

o Go to social networking sites and add individuals who have interests similar to what it is you are offering. You can then market your services to them.

o Join email groups because these individuals have the same interests as you. There are many different

view full post »

Advertising Tips That Will Make People Cry For More

When you advertise, you are trying to stir up a desire within a person that says to them, “I absolutely have to have this. Without this, I cannot live.”

However, this means you have to have an advertising campaign that is interesting. You have to have one that has people crying for more. But how do you do that?

Here are some advertising tips that will help you out:

-First, you want to come up with an ad or other type of advertising tool that tempts people. For example, the adult magazine or website simply gives a person a “peek” and makes them want to join so that they can see the whole package. So whatever industry you’re in, make sure that you highlight the main points, but don’t let them see the entire package. Tempt them.

-Depending on the type of business you have, you can utilize both print and online advertising. Just make sure that all roads lead to your website because that is probably where a lot of your worldwide business is going to occur.

-Always offer something special. It doesn’t matter if it is a discount, a free gift, or some information for free. Make sure you always offer them

view full post »

Why You Should Consider Personal Branding

In the competitive world of online advertising, it is imperative to make your business/venture stand out as much as possible in order to have both high traffic and high conversion rates to your website or blog. A great and effective way to this is to personally brand yourself. Personal branding can allow your target audience to get to know you, like you, trust you, and then be willing to do business with you. Before disregarding this online advertising tip, consider the reasons why you should brand yourself:

1. There’s only one of you and no one else like you. It is a standard rule; the more you stand out, the better. No matter how many people are in a particular industry, each and every one of them who are determined to succeed would express their business/passion in a unique way.

2. People bring you sales NOT credit cards. Credit cards are objects. They do not mean anything unless a person actually uses it. Therefore, it is painfully crucial that you think of your audience, put yourself in their shoes, and determine exact thought process that they would have to go through in order for them to do business with you.

3. People

view full post »

Advertising Tips For a Small Business

Advertising is an expensive sounding word, and for good reason. But it need not be. If you own or manage a small business, here are some advertising and marketing tips that will fit your budget.

1. The first and most important small business advertising tip is to be “web-centric” in all your marketing and advertising.

This means that your website is the hub of your marketing plan, and the purpose of almost every other form of marketing is to drive people to your website. If you do an ad in the paper, the focus point is your web address; if you do a billboard or radio spot, the whole purpose is to get people to go to your website.

The reason this is the most cost effective strategy is because changing the content on your website is very fast and inexpensive, while changing printed materials is time consuming and costly. By making the purpose of all your other marketing and advertising simply to get people to your website, those other printed materials never go out of date, since your web address is yours as long as you want.

2. Make the focus of your website the collection of contact information.

Many small businesses

view full post »

Advertising Tips When Taken Seriously Can Make Your Used Car Business Successful

When you have a new used car business you really should take any advertising tips seriously, because they can help to make your business a success. Getting the news out to your potential clients is very important and how you do that can make a big difference.

If you are buying and reselling used cars, you need all the advertising you can get. The first thing you need to do is to go online and set up a website for your new business. You will need to put digital pictures up of some of the cars you have had on your lot. You want people to see that you are successful.

One of the best advertising tips is to get your current car running well and detailed out and they put it on the road. Lots of people think that if the car is running and it is good enough for you, they want to check it out. Make sure you have your contact information on the window so they will know how to contact you. Be sure you have business cards on hand in case this potential customer does not have a pen or paper. Your business card should have

view full post »

Know Your Customer Base

A lot of advertising tips out there focus on the best ways to make your advertising stand out from other similar businesses’ advertising. While this is a good tip, it’s skipping an important step. The most important thing to consider when deciding on your advertising campaign is to know your customer base, and know what they like.

If you’re a new company that’s just starting out, do some research on your competitors. Find out the average age and financial makeup of the kind of customers you’re expecting. Be sure to take this demographic into consideration when planning your ad campaign. For example, if your base is the 18-22 year old demographic, you might consider advertising on MySpace or Facebook. However, if your customers will typically be women in their 30’s, this wouldn’t be a good option.

For businesses that are already established, it can be a great idea to set up focus groups to find out what kind of advertising people are interested in. You’ll want to find out, for example, if your customers are more likely to use your services if you offered a discount than if you offered a free gift with each purchase. You might also consider asking

view full post »

3 Free Advertising Tips

Free advertising is a wonderful thing but not all of it is worth it. You have to be careful which ones you choose or you could end up paying for your “free” advertising. It is important to see the true value of free gifts and free advertising is no exception. There is usually a catch with any free gift and you need to understand whether the gift is worth the catch.

3 Free Advertising Tips:

1. Be sure that you ad will be seen: many times free ads are just put at the bottom of an ezine and are rarely read. Some ezine owners have too many at the bottom of the ezine and your chances are very slim. Be sure that the ezine only has maximum 10 at the bottom and you may have a chance of getting seen.

2. If you do an ad swap be careful that the ezine owner puts your ad in the right place and also has enough subscribers to see it. Top sponsor ads are best as they will have a prominent place in the newsletter. It is best to have a free offer when you swap ads. Usually it is for subscribing to a list.

3.

view full post »

4 Advertising Tips For Getting the Best Results

To make your advertising more effective, you have to do a few things that will increase the overall response rate of your campaign. In this article, we will take a look at some of those ways and how you can use it to improve your campaign’s effectiveness. Let’s take a look at advertising tip number 1.

1) Know your target market

Before you even run your ad, you should analyze your target market first. How are you going to meet the needs and wants of your market if you don’t have a good idea of who you? You must solve your prospects most pressing need and start your ads off with your biggest benefit.

The most important part of any ad is the headline, and your headline should be good enough to stop a reader in their tracks and get them to read your ad. You want to incorporate your initial market research into your ads so that you can capture the attention of your scanning reader.

Your prospects care very little about you and are only concerned with how they feel. You should be there to capitalize on this selfishness by offering them exactly what they’re looking for. If you can do

view full post »

5 Insider Secrets Revealed

Are you getting all the traffic you can handle? Has your server crashed from the massive amounts of web traffic you got coming in? Do you receive constant bandwidth exceeded messages? Do you have a shortage of customer service representatives to process your incoming orders?

Chances are you are not. Otherwise you wouldn’t be looking for ezine advertising tips in the first place. However, I need to post a word of warning before I start here. These ezine advertising tips in this article can cause the catastrophes above without proper planning. So with that being said let’s get started.

Ezine advertising tip #1

One of the ways I have found to get instant traffic to my web site is by offering something free in my advertisement. Make sure the offer is relevant to the product or service you are promoting. A video course seems to work the best, although I have used e-books in the past and had a good click through rate.

Ezine advertising tip #2

A common mistake most marketers make is trying to describe their product in the ezine advertisement. Your customer has only one thing in mind when they see your ad, and that is ‘What’s in it for me?’.

view full post »

Effective Online Advertising Tips

The computer technology has brought so many changes in the way people do business these days. Online advertising has become the order of the day in many businesses’ bids to attract as many customers as possible. There is need for each and every business to succeed through whatever way they advertise, that is why many people are going online because chances of meeting marketing goals over the internet are higher as the day passes by. This is the main reason you should have a look at out online advertising tips in order to improve your chances of meeting the goals you will set for your marketing campaign.

One of the online advertising tips is that you need to only focus on your target audience. Do not just target every person who will come across the advertisement even when they will not be interested in it. The good thing about targeting a particular group is that you will be able to use designs and language they can well understand and they will be able to tell that the advertisement is meant for them even before going through it. If you are targeting children for instance, striking deigns and colors will be

view full post »

Three Free Advertising Tips

Many small business have a shoestring operating budget and
can’t afford to spend thousands of dollars on advertising.
So here is a few free advertising tips to help you save a
bit of cash.

You can use these free advertising as much and as often as
you need to.

#1 – Submit a press release.

One of the best free advertising tips is to write a press
release for your business.

A press release can be a story about how you got started
with your business or about a unique product or service
you offer.

Make your release interesting and not a blatant ad for
your business.

People love success stories and that is a good way of
writing your press lease.

Then once it is finished, you can submit it to local
news outlets or you can publish it online.

The best place to release your story is by using the
website at http://prweb.com

This is a very method of all the different free advertising
tips to choose from.

#2 – Write a magazine article.

This is one of the more commonly used free advertising
tips because it simply works.

There are hundreds of magazines on a variety of topics.

All you have to do is find a few that deal

view full post »

Dealing With Advertisers

If you have a blog, you should be monetizing it by now. Let’s cover some important blog advertising tips right now which specifically relate to dealing with advertisers.

I’ve broken this into blog advertising tips for getting new advertisers for your blog and tips on how to deal with existing advertisers.

Getting New Blog Advertisers

Look at other bloggers in your niche with advertisers. Contact those advertisers and talk about your traffic and how your audience is similar to the other blogger’s. They’ll check out your latest great content and likely be sold on the spot if they have the budget (after they likely check out your traffic for themselves).

I recommend that you create a press/media kit which you can email to potential advertisers when you are initially contacting them about advertising on your site. This is a special email or web page which includes details about your site which in this case are targeted specifically at advertisers.

On your press kit you should include: your company logo at the top, the background and purpose of your site, your traffic reports (screen shots of Google Analytics, Alexa), your site’s primary demographics, testimonials from other advertisers who have promoted through your site, and your pricing

view full post »

Attracting Quality People to Your Business

You have your high-end designer website. Check. You have your dynamite product(s)/service(s)/opportunity(ies). Check. You have an abundance of pay-per-click advertisement throughout the World Wide Web. Check. You are dedicated to your business and believe in it. Check. So, you may ask “why is no one coming in to do business with me?” The answer could lie in you and not your skills. Here are some valuable online advertising tips:

Online Advertising Tip #1: You get what you are – Every serious entrepreneur knows that a key to successful business is marketing. However, it is also important to analyze the message that you could be sending out to your target audience. Whatever you advertise, that is what you will get.

For example, if you have an online advertisement or website that says “Powerful Home Exercise Equipment Makes You Lose 10 Pounds in 2 days! Fast Results! Never Diet Again!” The online advertisement would attract a group of people looking for a quick fix to lose 10 pounds. Sure you may sell a bunch at first but what will happen once they get your equipment home and had not lost ten pounds in two days? Some may do nothing, some would want refunds,

view full post »

Top 4 Pay Per Click Advertising Tips

Programs like Google AdWords and Yahoo Search Marketing can cost you a fortune with little to no return on investment if you do not know what you are doing. That is why I have put together a list of pay per click advertising tips that you can use as a reference for getting the most out of your campaigns.

First on our list of pay per click advertising tips is keyword selection. You might think that if your product or company is about working from home that this is the most logical keyword to bid on. However the more general the search term the higher the competition and thus the more you will have to pay in order to get your ad noticed. Finding long tail (three to four word) key phrases is often times a great way to get targeted ad exposure and to cut back your ad expenses.

You can use any keyword research tool to help find these long tail keywords. When you discover a potential search term go over to Google and see how many ads show up for the term. If there are two pages or less then this is a good sign. It may take some

view full post »

3 Facebook Advertising Tips

As more more people are looking for ways to make money online, the idea of making money on Facebook continues to grow. Over 500 million people have accounts at Facebook and because of this, it’s also the most heavily trafficked website online. With millions of people freely giving away information via Facebook, advertising on Facebook has turned into a veritable gold mine for advertisers, so let’s look at the three most important Facebook advertising tips to know.

The first of these Facebook advertising tips is that it’s much easier to find potential customers through it than with any other service. This is because when people register their Facebook account, they typically fill out a profile which includes all of their vital and personal information. In addition to giving basic information like birth date, name, and where you work or who your friends are, people also generously fill out their interests, hobbies, and everything of the lake. This gives you a starting point for advertising directly to these people with things which you are together they’re interested in.

The second of these Facebook advertising tips is to understand the various demographics on the site. The current fastest-growing demographic on Facebook right now

view full post »

Top 10 Small Business Advertising Tips

No matter what type or size your business is, you certainly can’t afford to loose customer because of bad advertising efforts. Developing effective advertising campaigns takes a combination of strategy and creativity.

1. Determine your target.

Effective advertising begins with understanding the individuals who purchase your products and services, or those who have the potential to do so. Identify and shoot for a target audience with your customer advertising rather than creating a campaign that is more broad or generic.

2. Find out what others are doing in your industry.

Customer advertising is a competitive in most businesses. You need to figure out what the competition is offering and focus on what you have that they don’t. (Note: look for a company that you know is profitable) If you use the unique strengths of your business which might include special product lines that aren’t available in the industry, customizable products or service packages, or a customer loyalty program. This will guarantee attention to your business make sure you note all your strengths in your advertisements.

3. When and where.

Profitable advertisements are strategically located in the right place at the right time. The right places is usually determined by your target audience. If you realize

view full post »

Online Advertising Tips to Help You Promote Your Business Online

Online advertising is a way to reach out to your potential customers all around the world especially if you want to bring your business into the world scenario. Even if you have a localized business, advertising online can still be a good way to boost sales.

However, online advertising can be tricky as competition can also be tough. If you are planning to bring your business online, here are a few online advertising tips that you may want to learn and keep in mind to maximize your advertising potential.

– Choose your keywords wisely and correctly. If you want to go into online advertising, you have to learn everything about keywords. Keywords are the lifeblood of your online advertising campaign as these will bring the right people or potential customers into your website or your business. Keep in mind that wrong keywords can cost you a lot, not only about money but also effort as well.

– Learn how to write effective ads. Of course, advertising is all about writing effective ads and you have to learn how to write catchy ads, ads that can grab the attention of those who are looking for it as well as ads that can bring

view full post »